Client
NDA / wydawca mediów sportowych
Industry
Media and publishing
Year
2023
Type
Publishing platform
Challenge
The editorial team was publishing articles on an inherited WordPress install that was slow, had problems with mobile optimization and did not support efficient tag and category search. Google indexed old articles slowly and editors wasted time on formatting.
Solution
We rebuilt the platform on a modern stack (React + Node.js + PostgreSQL) with a custom CMS optimized for editors. Category system (MMA/football/boxing) plus tagging, an interview gallery, an analysis and column section and full SEO (meta tags, OG, sitemap, schema.org Article).
Business impact
- Page load time cut from 4.2s to 1.1s (LCP)
- Organic sessions up 3x in 6 months
- The CMS simplifies publishing — editors post an article in 5 min
- Full mobile compatibility (PageSpeed 92+)
Scope of work
Publishing platform Custom CMS SEO UX/UI Content migration
Tech stack
React Node.js PostgreSQL Tailwind
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