Sportswear importer - WooCommerce shop is an MKM Labs case study from 2023 for NDA / sportswear. The project covers online store in e-commerce and retail. An online store for a sportswear importer. WooCommerce with a product catalog, order handling, payment integrations and conversion optimization. Below we describe the challenge, solution, scope, technology stack and deployment outcome. This page is one WooCommerce delivery. The service page is Online shop.
Success story
We delivered a WooCommerce store with a theme tailored to the brand, a product variant configurator, integration with Przelewy24/BLIK/Stripe and with InPost, DPD and DHL. Product pages optimized for conversion — gallery, size chart, reviews and cross-selling. An admin panel for the customer service team.
Business problem
A sportswear importer had been selling wholesale to brick-and-mortar stores. To go direct-to-consumer (D2C), they needed an online store that could handle several hundred SKU, variants (size, colour) and integrations with payments and couriers.
Solution
We delivered a WooCommerce store with a theme tailored to the brand, a product variant configurator, integration with Przelewy24/BLIK/Stripe and with InPost, DPD and DHL. Product pages optimized for conversion — gallery, size chart, reviews and cross-selling. An admin panel for the customer service team.
Results
Scope
Stack
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