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Sportswear importer - WooCommerce shop

Sportswear importer - WooCommerce shop is an MKM Labs case study from 2023 for NDA / sportswear. The project covers online store in e-commerce and retail. An online store for a sportswear importer. WooCommerce with a product catalog, order handling, payment integrations and conversion optimization. Below: the challenge, what we built, the scope, the technology and the result after launch. If you are looking for a store like this for your own business, start on Online shop.

ClientNDA / sportswear
IndustryE-commerce and retail
Year2023
TypeOnline store
MKM Labs case study: Sportswear importer - WooCommerce shop

Success story

What we delivered

We delivered a WooCommerce store with a theme tailored to the brand, a product variant configurator, integration with Przelewy24/BLIK/Stripe and with InPost, DPD and DHL. Product pages optimized for conversion - gallery, size chart, reviews and cross-selling. An admin panel for the customer service team.

2023year delivered
5+work areas
WordPressmain stack

Business problem

The challenge

A sportswear importer had been selling wholesale to brick-and-mortar stores. To go direct-to-consumer (D2C), they needed an online store that could handle several hundred SKU, variants (size, colour) and integrations with payments and couriers.

Results

Deployment outcome

  • D2C channel launched in 8 weeks
  • Integration with 3 payment gateways and 3 couriers
  • Variant configurator (size/colour) for 500+ SKU
  • Mobile conversion optimization (PageSpeed 88+)

Scope

What we delivered

  • Online store
  • WooCommerce
  • Payment integrations
  • Courier integrations
  • UX/UI

Stack

Technologies

  • WordPress
  • WooCommerce
  • Elementor
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